Sew awarded for a 3D film
Innovation in SEW EURODRIVE. The 3D film “Transformers” (wmv, 97.5 MB), which was created by the Göppingen-based agency “madness” for the 2009 Hanover Trade Show, received an international award.
On April 13, 2010, madness GmbH received the “intermedia-globe GOLD” award in the category “animation” at the World Media Festival 2010. In 2009, the film has already won the “if” award for outstanding design.
The image film was created to present the industrial gear units of SEW-EURODRIVE. As seen in the ”Transformers”, cubic elements are transformed into machines and systems in which industrial gear units are shown, such as huge cranes or bulldozers.
3D motion capture methods were used for the dynamic images of humans. This method allows for simulating human motion very accurately but in the manner of a comic strip and results in stunning effects with a unique and distinctive style.
Watch the film on SEW website.
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